21.200 Listeners on YouTube World wide

In the past 4 months  - 21.200 people have viewed The Wild Flowers Concerto.
In total. 25,452 people have listened to my music previews on YouTube and more than 7,000 plays of my song CRY OVER YOU on Global Radio.
Eurekys has some 1,000 Fans Worldwide

I have written an article -

THE ONLINE MUSIC REVOLUTION 2013.

Click on the article heading on the right hand side to view.
Suitable for University Business Students and artists seeking to launch their music on the Global stage.

THE ONLINE MUSIC REVOLUTION IN THE 21ST CENTURY

EUREKYS MUSIC

AnyTime - AnyWhere - AnyHow

ONE YEAR IN THE GLOBAL MUSIC INDUSTRY
Marketing Strategy for the Internet - Reflections of a new entrant Composer Songwriter

By  Ray Williams MA MPhil MBA DIPM



1 - ONLINE MARKET -  MUSIC GROWTH

It is a fact that sales of Online Music are increasing at a rate of 15% per annum whilst the sales of Cds through traditional outlets are in decline. Companies like HMV have gone into Administration with much job losses and other traditional outlets are  in decline also.
The major production companies like Sony // EMI and Warners are finding it difficult to compete with Online methods.

2 - THERE IS A MUSIC REVOLUTION going throughout the Global Music Industry.

In the past decades, it has been very diffclult for artists with talent to get their music heard. Too often. the traditional routes have been closed to them - most of the large companies would not
bother to acknowledge letters and they would often bin Cds without even opening the envelopes. Shame on them !

Some Music magazines only write about music which is available from music shops in Cd labelled and wrapped format. They fail to understand the Online Music Revolution - to their financial detriment.

For eample - sites like Reverbnation will help the artists to design an Album Label and include information about the work and the Profile of the Artists. Then, Reverbnation will deliver the Album to the online sites such as Amazon who will then supply it to buyers in Labelled format. No problem. The more progressive retailers - for their survival - have recognised the Revolution and they offer customers online purchases as well as on shop purchases. These retailers are realistic and they will survive. Also, many magazines are now starting to write about online artists - review their work and provide critical commentaries. Good on them ! They deserve to florish and to progress. They will attract many more readers with this policy.

There are other Online Music Distribution Companies - TuneCore, MonoTunes and SoundCloud being the main alternatives. I decided to use TuneCore and MonoTunes as alternative distribution channels as a basis of  performance comparison.

Other key digital music sites are - Blink Box Music owned by Tesco, Rhapsody, Last.com and The Academy of Electronic Music.

So, to those Ostrich outdated thinkers in the Global Magazine business I say - Give the online Artists the full recognition that they deserve. They should also check with their Legal Departments / Advisers to see if their policies are legal - do they infrnge Competition Laws of the European Union for example ie Restriction of Trade ?

Now in 2013 things are different. Downloads of music are much cheaper than if purchased from a music retailer, people can listen free of charge to sound bites or see a Video - and they can then go to online sites to buy.







The sales of Digital Online Music - singles and albums have continued to grow 2007 - 2014 and downloads have increased dramatically in the USA, Europe and other countries of the World. Artists now use Digital Music sites , including YouTube as a promotional  tool for their music. Live Concerts and Television appearances boost  Single and Alum sales. The use of an experienced Agent continues to be a major ingredient for success in the Music Industry.



3  -  THE IMPACT OF DIGITAL TECHNOLOGY

Music lovers all over the World can now in 2013 download music online onto their PC Computers, iPods, iPads / Tablets, Mobile Phones and via Smart Television screens within seconds. Music at home, Music on the move, Music anywhere at all times of the day. The Online Music Shop does not close !.

APPLE iTunes have played a major role in the development and growth of Digital Music.
The Company have stated that music lovers have downloaded and purchased over 25 Billion songs from its store.
An average of over 15,000 songs are downloaded every minute from the Apple online store.
The Market for Digital Music is estimated at over £1 Billion per annum and growing fast at about 15% - 18% per annum on a Global basis.

4 - THE WILD FLOWERS CONCERTO

I have composed under my Label - EUREKYS MUSIC - more than 15 Pop songs and recently in December 2012 I composed a beautiful new Concerto - 

THE WILD FLOWERS CONCERTO - A Tribute to the Wild Flowers of London Olympic Park.

EUREKYS is my Company name. I invented the word to look like and sound like an IT Company.
Eurekys is a Registered Trade name - costs about £450 to do this and it is well worth it. You will protect your Company, your Website, your Reputation and your Goodwill.

I invented the Strapline -  

AnyTime - AnyWhere - AnyHow. 

This reinforces the Corporate Message - it describes  exactly what Digital Online Music is about. -
Accessibility at Your Convenience.
  
So far, I have great success in the first 4 weeks of 2013  This is a First Stage of the Product Life Cycle. - a Test Marketing  Project   I am keeping all the Strategic Options and I am maintaining a Flexible  approach to the Market. If the Strategy does not work - Change it !  So, what have I done so far ?

5 - DEVELOPMENT OF A NEW GLOBAL PRODUCT

It all began when I visited the London Olympic Games during July and August 2012. I was very impressed by the millions of Wild Flowers which were planted throughout the Park. Multi-coloured flowers of sheer beauty. A wondrous site in the Park - and indeed throughout the British Countryside - and in other countries of the World.

This INSPIRATION created an IDEA. The Idea was to compose a Concerto in their honour and to use the photos which I took of the Wild Flowers as a cover for my Album.
I decided to engage one of Britain's Top Recording Studios - APPLETREE STUDIOS near Thame in Buckinghamshire. The studio had been established for more than 25 years. They had state of the art recording equipment - including a MIXING UNIT which cost 50,000 pounds. It was a wise investment because it could create a very professional sound. I was going for QUALITY in the very discerning Classical Music Market. A very critical audience. If I was going to compete with the Masters like Tchaikovsky, Beethoven, Mozart, Rachmaninov  - I MUST have a quality Product.
I engaged Appletree Studios for 4 days. I hired a top Violinist Ed Hewitt to play the Solo Violin Parts.
It was all worth the investment. I had a quality Cd - which was branded EUREKYS. I registered EUREKYS a Trade Mark. The Cd was EMBEDDED with a code for Copyright purposes - every time it was to be played , I would get a ROYALTY payment.

6 - VIDEO GRAPHICS

I engaged PENN COMPUTING SERVICES  to create a short 3 minutes Video - based on original photos which I had taken at the London Olympic Park and Stadium in 2012.This was uploaded onto YOUTUBE - with such excellent results and feedback from viewers.
Penn Computing did a great job at a reasonable cost. They also created the Brand Image and Logo, based on the Wild Flowers and an Album Cover for Ria Conchita The Musical. I am indebted to John Finnemore the Managing Director and I recommend them without reservation for IT Consultancy.


7 - ESTABLISHMENT OF CREDIBILITY

I realised that my company EUREKYS MUSIC and my brand EUREKYS - together with my LOGO - A photo of The Wild Flowers - needed ro establish CREDIBILITY in the Global Market.
I decided to approach HRH Prince William and HRH The Duchess of Cambridge to offer them some revenue from the sales of the Concerto - towards their Charities. I had a lovely letter from them - they did not want to compromise their positions by showing me favouritism - and sent me their very warmest best wishes. At least I tried !

8 - THE WILD SEEDS PRODUCER

The Company who inspired me so much to compose this beautiful Concerto is -

PICTORIAL MEADOWS - GREEN ESTATE based in Sheffield England.

WEBSITE - http://www.pictorialmeadows.co.uk/seeds-service
email - info@greenestate.org

They have a very impressive website - and I can strongly recommend them for their range of seeds and service. 

The Designer of OLYMPIC PARK MEADOWS in 2012 was Professor Nigel Dunnett.
The story of the Development of Olympic Park Meadows is shown on the Pictorial Meadows website. It is very impressive. There is a range of floral pictures taken in the Olympic Park.
After seeing these pictures of the Wild Flowers , I feel priviledged to have seen them close up when my wife and I visited the Olympic Games and ParaOlympics in 2012.
I am so proud that these Wild Flowers - from the seeds of Pictorial Meadows - inspired me so much to compose a Concerto - the first Classical work of my life.

From little seeds, great Concertos are born !

The Link to my Concerto Preview on YouTube is now clearly displayed on Page 1 of the Pictorial Meadows Website and on the other page entitled SEEDS, A very good example of Joint Marketing.


9 - PR IN THE PRESS

• On a Promo Tour of Australia in January 2013 I have appeared on Channel 7 News Nationwide from Brisbane.
• I have given Newspaper interviews

Contacted the following Symphony Orchestras  -

• Queensland Symphony Orchestra
• Adelaide Symphony Orchestra
• Sydney Symphony Orchestra
• Melbourne Symphony Orchestra
• New York Symphony Orchestra
• San Francisco Symphony Orchestra
• Boston Symphony Orchestra
• London Concert Orchestra
• Canberra Symphony Orchetsra
• National Symphony Orchestra of Wales
• Royal Philharmonic Orchestra London
• Vienna Symphony Orchestra
• Madrid Symphony Orchestra
• Hong Kong Symphony Orchestra
• Singapore Symphony Orchestra
• Malaysia Symphony Orchestra
• Australian Concert Orchestra
• Amsterdam Concerto Orchestra
• Thames Philharmonia Orchestra
• Berliner Philharmonic Orchestra

I have invited them all to perform The Wild Flowers Concerto.and perhaps to include it in their next Album.

In addition, I have contacted 2 of the World'd most popular Award Winning Violinists to invite them to perform The Wild Flowers Concerto. They are -

• NICOLA BERNEDITTI - Winner - Best Female Artist at the Classic Brit Awards 2012.

• NIKI VASILAKIS - Young South Australian of The year 2012

10 - SPONSORSHIP

Eurekys Music has sponsored The Prize for Operatic Singing at the National Eisteddford of Wales in Denbigh North Wales August 2013.

Eurekys Music has also sponsored an Advertisement in The Redcliffe Herald Queensland Australia for their Souvenir Edition reporting on the unveiling of a Memorial to the BEE GEES who started their career in Redcliffe. TV, Radio and the Press will be there on the 14 February 2013, including the Bee Gees Family and the sole surviving Bee Gee - Barry Gibb.
I thought that it would be a good time to advertise on such an occasion of World wide interest.

• I have written to the Top 6 Classical Magazines in the World.
• I intend to send this article to a wider Preess Audience as well as Radio Stations.

I do not claim to have done everything perfectly but at least I am trying. Here is my Online Marketing Plan - in the hope that it will help my fellow artists. I have the greatest respect for Men and Women of talent - I respect their talent, dedication, courage and determination.


11 - ONLINE MARKETING PLAN 2013

• I signed up with the Distribution Company REVERBNATION. If you click on their site www.reverbnation.com  you will find lots of helpful information -

• How to create an APP for mobile phones.
• How to get your music heard on iTunes, Google Play, Virgin Mega, Amazon, Spotify and many more online sites.
• How to develop a Fan Club.
• The cost is reasonabnle - about 34 USD per annum for Reverbnation to distribute your music to the online site world wide.

• Next - upload your music onto YouTube. Try and make a simple Video to help promote your music. In 6 weeks my Concerto has achieved over 20,000 viewers from all over the World and the number is rising by 400 Listeners per day..

• In order to promote your music on YouTube - search for GOOGLE ADWORDS and GOOGLE ADS VIDEO.

This will cost you on average about 75 USD for a 2 weeks campaign. I have found this to be most helpful and I recommend it to you.
Google Adwords will help you to get more clicks online and route people to your YouTube music, Website or Blog.  This is a MUST if you want to get high viewer results.
In the first 3 months of my Campaign Google Adwords have reported that more than 84,000 people have clicked one of my Adwords and seen my Advertisement, Video or Blog.

• Facebook is another method - subscribe to a Facebook campaign at about 75USD and you will get lots of new Fans.

• JANGO RADIO is another part of the Marketing Campaign. I choose one of my songs -

 CRY OVER YOU - as a PROMO SONG. Jango Radio is World Wide and my song has been played 7200 times over the last 4 weeks - January 2013.  Jango Radio will also feature all your other music Albums and Singles.
The Top 10 sources of Listeners for my song  in order of numbers of Listeners are  -

• USA
• Japan
• United Kingdom
• Chile
• Canada
• Australia
• Mexico
• Spain
• Phillipines
• Israel

So far, April 2013, CRY OVER YOU has now been broadcast more than 7,000 times to 64 counties.

FANS - It is useful to review Fans per Play Ratios .At present they are -

• Venezuela - 50%
• Germany - 25%
• Israel 13%
• Spain 10%
• Mexico - 8%

Blue Columns = Males

Pink Columns = Females

These early ratios are interesting because my song Cry Over You has a very Spanish guitar feel about the melody.. So, this may explain why it appeals to Spanish speaking countries like Venezuela. Spain and Mexico.

It surprises me that there are so few Listeners from European Countries. I expected a high number from the USA. I will closely monitor these trends over the next few months.



Listener Profiles as at December 2013 are as follows -

Age Group 23 - 34 is the key group with  Female audience the most dominant sector.




http://www.radioairplay.com/bands/234686/airplay_graphs/514146/overall







There are 6 good reasons for choosing Jango Radio -

• Jango allow you to LINK your song to famous artists' songs when played on Jango. For example, I have chosen - Byonce - Kylie Minogue - Tom Jones - Rhianna - Bee Gees and others to link to. My song is played everytime one of the chosen famous's songs are played.
• Jango will create a Radio Station page for you which will give a link to purchase your music on iTunes and other retailers.
• Jango will display information about your other Albums
• Jango will provide listeners with your Profile
• Jango will give you a 50 extra plays Bonus if your song is very popular each week. I have had a Bonus for 5 consecutive weeks.
• Jango gives you the facility to email all your fans in one mass mailout.

A second Global Radio Station that I am using is - www.unsignedradio.biz

I have only recently started to use this site March 2013 - uploading CRY OVER YOU as a free Promotional song. This Radio Station has an excellent Newsletter. I was featured in the March 2013 edition.
I am also using the music promotional site - www.iPluggers - as a second string promotional support tool.

• REVERBNATION, GOOGLE AND FACEBOOK will provide you with a mass of statistical information  about your listeners, demographics, country of listener, age groups. It is wonderful how much information you can get from these sites. I have also used Twitter to promote links to my websites.

TWITTER - To support my other promotional activities, I have already TWEET a number of Radio Stations and Musical Stars. A Tweet is a short message of about 140 characters sent electronically direct to a person who has a Twitter address. The stars include - Byonce , One Direction - Rhianna - Adele - Kylie
Minogue and many others.


12 - VIROOL MARKETING

I have started to use VIROOL as an extra online Marketing tool. VIROOL  promote to Social Networks sites and many other online advertising sites. Th URL of my music on YouTube was pasted onto the Virool Promotional pages so that potential buyers will be directed to the YouTube page  Virool have very good Analytical feedback on a daily basis and you can track performance every day of the Campaign. I have started the Campaign with a 10 day trial costing $150 USD. If it is successful, I will repeat the Campaign.

13 - ANALYTICS

Any Business needs Market Data feedback. The kind of feedback which I am getting from Analytics is - Country of Origin of Listeners, Male / Female Ratios, Frequency of use, Number of Plays per day, month and cumulative, Number of  Referrals to Download sites, Revenue statistics, Types of Albums and Tracks sold, Cost of your Advertising and the Current Spend and so on. In the past, how much would you have had to pay a Market Research Agency to provide your company with this kind of Information ? Online, the cost could be about £50 every 2 weeks and it could be less.
As at February 2013, I am able to tell from my Analytics the following -

• 96% of my Listeners are sourcing my Concerto from YouTube as a result of my YouTube Advertising Campaign
• In contrast - only 2.1% are referring from a Mobile APP. This is not surprising. Although I have created 2 Mobile Apps - one for my Classical Music and one for my Pop Music - I have not as yet done anything to promote them. So, if you do not promote you will get low viewing figures.
• 51% of my Listeners are Male. 49% are Female.
• Ages are spread widely - mainly in the 24 - 64 age segments..
• Country of Origin - at present February 2013 early days, my Listeners on YouTube originate mainly from -

USA
Canada
UK
Japan
Mexico
India
Spain

Facebook Advertising of The Concerto  - early days yet - show some interesting trends.
A Review of LIKES - viewers who have clicked that they like the music - show the following -

• 87% are male and 13% are Female.
• 52% are in the age group 24 - 34 years.  
• Countries of Origin in order of preference are -

India
Malaysia
Italy
Spain
Germany
South Korea

Likes and Dislikes

A word of caution when interpreting Likes and Dislikes.  If you get no Dislikes , you could say that everyone likes the music. On the contrary, if you get few Likes , you may interpret that as no one really likes my music. In my view, both hypotheses are wrong.
The only analysis that really matters is the conversion rates into paid downloads. So, do not be disappointed if you get a low number of Likes. 

On Jango Radio my Listeners to my Award winning song - CRY OVER YOU - originate from most countries in the World - very widely spread. My song is most popular in the Asian Countries. Perhaps that is a good sign because Asia - Malaysia, Thailand, Philippines, Singapore in particular and China and Australia are the big growth markets of the future. I want to be present in the Ocean Pacific Region.

FAN CLUB

In the first 2 months of the Campaign some 650 people have signed up as Members of the Fan Club. Most have also praised the music. In return, Eurekys Music has blanket emailed messages to all the registered Fans in order to maintain loyalty and recommendations to their Social Network friends and colleagues.

CAMPAIGN COMPARISON

The Queensland Symphony Orchestra Australia made a professional Video of their recording of
Ravel's Bolero the same time as Eurekys Music made a Video of The Wild Flowers Concerto for YouTube.
After 2 months The Wild Flowers Concerto has had 2,000 more viewers than Bolero - 21,000 v 19,000.

14 - EVOLUTION OF ANALYTICS

Most of the current music websites provide mainly Demographic Analyses - Age Groups, Male /Female. City & Country of Residence feedback.
There is a need to go further in the future in order  to develop a more defined method of Precision Customer Targeting.  Lifestyle Analyses - Psychographics - will enable you to identify potential customers from their Leisure time Likes and Dislikes. 
Some years ago. I invented the word Zoistics to describe the Statistical Analyses of Life Style characteristics,
It is from Zoe - the Greek word for Life and istics from Statistics.
Reference - The Psychographics of Campers and Caravanners in Great Britain ( University of Lancaster 1984 ).
So, perhaps the Online Music Websites will give some consideration to this further refinement of their Analytics methodology and the Zoistics to support their interpretation.

15 - PUBLIC RELATIONS

• You should also try and develop a PR Campaign. Write some articles and send them to magazines - like I am doing with this Blog.
• Create your own Website and Blog.
• Provide a Prize in a Music Competition to gain recognition of your Label.
• Create a brand name adna  Label - like I created - EUERKYS and register it as a Trade Mark - like I did.
• Register your copyright and get the reference number EMBEDDED into the Cd. This will mean that you will get royalties everytime your music is played.
• Finally - make sure vthat your music is digitally perfect. It will make all the difference.

Is all this cost effective ? It is too early to judge but I am on the way !  It is better to do something positive than to do nothing at all - or just sit and think !


16 - NETWORK MARKETING

I will soon launch my Network Marketing Campaign to support all my other Promotional efforts. This will give Eurekys an Intergrated Marketing Programme over the next 6 months of 2013. It will include -

Seeking to use the Multi - Thousand Contact Lists of major organisations whom I have had experience with in the past years. IT will include invitations to provide details of this article to their Alumni.from -

• Henley Business School
• Chartered Institute of Marketing
• Institute of Directors
• Management Institute
• Harvard Business School
• Open University
• Lancaster University

I am an Alumni, Fellow or Tutor of all these Institutions.
If this Campaign is successful, I will repeat the Campaign in - USA, Australia, Canada - as a Phase 2 Operation.

17 - PHASE 2 MARKETING ACTIVITIES

My Phase 2 - June - December 2013 will include the following activities -

Contacts for interviews with -

• Radio Stations - mainly UK to begin.
• BBC Classical  Music Radio 3
• Good Morning - Television Programme UK
• BBC Morning News UK
• The One Show - Televison
• Local Radio - Buckinghamshire, Oxfordshire and Berkshire UK

18 - COLLABORATIVE MARKETING

I firmly believe from my Business Experience - I was a Finalist  for Business Adviser of  the Year -  that Collaborative Marketing / Joint Marketing can produce good results.
In Phase 2 and maybe Phase 3 -I will identify Joint Marketing Partners.
After research,Contact has been made in April 2013 with Dr Richard Niles in Los Angeles  California  who is one of the most famous music composers and arrangers in the World today. His website shows that he has worked with some 40 of the top recording artists in the World - including Kylie Minogue. I hope that Richard Niles will arrange one of my Pop songs - he is not cheap !  This collaboration might be a significant door opener.


19 - PRODUCT PRICING

Most online sites will charge about 70p - 90p per download for the buyer  for a single track and between £4 and £7 per Album depending on the number of tracks uploaded. The Artist will normally get between 50p and 70p for a single and between £ 3.and £6 for an Album.

20 - PROFIT OBJECTIVES OR PERSONAL SATISFACTION


EUREKYS MUSIC is a Lifestyle Business.  There are No Profit and Loss Prjections,  No Balance Sheet Projections for the next 3 years  but there are Investment Limitations Objectives.

These are - 3,000 GBP in Year 1. if I invested 3,000 GBP in the Bank it would earn about 3% Gross Interest less Tax

21 - OUTCOMES FROM THE CONCERTO

TEN BENEFITS

1  To contribute to the Legacy of The London Olympic Games.
Lord Sebastian Coe, Chairman of LOCOG - The London Olympic Games Committee has called on all Britons to make a positive contribution to the everlasting Legacy of the Games. This is my modest contribution.
In his closiing speach at the London Olympics Lord Coe said -
We did it......London did it......Britain did it.
In a very modest way I can say - and I did it too

2   To provide a musical experience to Listeners which gives enjoyment wherever they live or work.

3   To unite Music Lovers all over the World.

4   To encourage love of the Wild Flowers that adorn our Countrysides and enhance our environment

5   To show Business School students and others that profit motive is not the only Business Objective.

6   To inspire the younger generations that if a 76 year old man can do it - so can they do something original and satisfying.

7   To provide an educational tool and example to Schools, Colleges and Universities of what can be achieved from Online Marketing.

8   To praise the providers of the seeds - Pictorial Meadows and the Designers & ; Developers - for their wonderful work at the Olympic Park Meadows

9   To help budding Artists to understand the full potential of Online Marketing.

10   To encourage start-up Businesses to think positively and widely - no Marketing Myopia as Professor Theodore Levitt, Harvard Business School once said.
.

22 - SUMMARY - STAGES IN THE EVOLUTION PROCESS OF THE NEW CORE PRODUCT

• INSPIRATION - from The Wild Flowers Meadows of London Olympic Park 2012

• DEVELOPMENT OF IDEAS

• PRODUCT CONCEPTION - Company Name - Trade Marks - Strap Lines - Product Branding - Budget Guidelines

• PRODUCT DEVELOPMENT - Studio Hire - Hiring of Soloists - Production - Mixing - Copyright Embedment- Label Artwork -  Customer Review Panels 

• PRODUCT MARKETING STRATEGY

• ONLINE PRODUCT LAUNCH

• DEVELOPMENT OF ADVERTISING SUPPORT 

• PERFORMANCE EVALUATION

• REVIEW AND ADJUSTMENT OF PHASE 2 STRATEGY

Online Music Exposure - Channels of  Online Distribution

• DISTRIBUTION - Reverbnation - TuneCore - SounCloud

• RETAIL - Apple iTunes - Amazon - Google Play - Virgin Megastores - Spotify - Nokia

• PROMOTIONAL SUPPORT - YouTube - Facebook - Twitter 

• ADVERTISING - Google Adwords - Google Advertising - Google Ads Video

RADIO STATION PLAYS - Jango - UnsignedRadio

23 - REVIEWS ARE IMPORTANT

Good Reviews can be used as an extra Promotional Tool.

In my case, I have had the following Reviews -

• Vivian Ellis Foundation for New Musicals - The Judges said of Ria Conchita The Musical which was  a Semi-Finalist in the Competition. .......

I like your music and it has a very good feel and style 

It is a great story

The music has a light hearted ease which I like

Very professionally presented

Catchy and memorable

A Latin feel good musical is a good idea.

• The National Operatic and Dramatic Association of Great Britain published a whole page Review about 

Ria Conchita The Musical. They said The Musical was -

A Ray of sunshine 

The most glittering, happy and memorable feel good ending

It gives soloists, choruses and dance groups ample scope in a story that offers everyone an opportunity for involvement.

• The Great American Song Contest Judges placed Cry Over You - 

Number 6 out of 660 entrants and awarded  the song an HONOR AWARD for coming in the 

Top 10.

• The TDK National Song  Contest in the United Kingdom Judges spoke highly about Cry Over You  which reached a Final Stage in the Contest. 

• Fans throughout the World have registered their Likes for Cry Over You

• Appletree Studios England said -

The Wild Flowers Concerto was the best classical work they had heard in 25 years.

My latest song a Ballad - EVERYTIME has had world wide acclaim.
Richard Niles - World number one Music arranger said -
It is a lovely song. We have made it a beautiful song.

Helen  Gammons, Programme Director - MBA Degree for The Music Industry said - It is a wonderful song.

My Online Fan Club as at 15 September 2013 has reached over 1000 Members.

I placed THE WILD FLOWERS CONCERTO video on the Academy of Electronic Music site. My first feedback comment said -

I was so inspired by your video that I am going to make a movie about the wild flowers which we have planted in our community. 
The writer was from the Netherlands.

Leading British Harpist Margaret Watson commented -

I have listened to your Concerto and it is beautiful.

International singing star RIA JONES who has played Leading Lady in shows such as 

Evita
Sunset Boulevard
Les Miserables
Joseph and his amazing Technicolour Dreamcoat

and has made many World Tours said -

Your Music is Terrific.



24 -CORONATION WILD FLOWERS MEADOWS 2013

HRH The Prince of Wales has launched an initiative to encourage Local Authorities to create Wild Flowers Meadows.  I have written to HRH Prince Charles offering my support and the use of my Wild Flowers Concerto in any future PR Campaign.
Prince Charles has replied with my warmest thanks and best wishes. However, at this stage he has not 

committed to using the Concerto, But, you never know what the outcome might b
 However, this is a good example of Tandem Marketing - using an existing successful Marketing Campaign to twin with and benefit from the joint spin-off.


25 - BUSINESS VISION - DIGITAL  MUSIC CONVERGENCE AND PRODUCT MARKETING

Please refer to my article on my Blog about the future key trends in the Digital Music Market.


26 - MONETIZATION

There is a big opportunity for Artists to earn money from YouTube, Websites and Blogs.
Visit Google Adsense for more details.
If you have a website, Google Adsense can place Ads on your website and you will earn money
If you have Videos on YouTube - go to your page, click on Video Manager and then the red strip which says - Monetize. Then, cliick on - All Countries of the World. Soon, you will be up and running.




27 - CONCLUSION

• Do not waste your time chasing the traditional music publishers and retailers. Forget them.
• Do not waste your time on the X FACTOR or any other TV Show. There can only be one or two winners and 99,998 losers.

28 - PERFORMANCE 2013

My key Objective for 2013 - Year 1 - was to establish Credibility as a composer. I think that this has been achieved.

More than 50,000 people have heard my music across the world. Registered Fans of over 1,000 have said some nice things about my music. Singles have been played on Global Radio Stations more than 10,000 times. My Blog www.eurekys.blogspot.co.uk has had more than 1,500 visitors.

Revenue has been modest - but I expected this outcome in Year 1. 

In future years - Who Knows ? But, I AM trying !  

You can try too if you want to.........

It was a real breakthrough to have the famous Richard Niles arrange my song - EVERYTIME - in his Los Angeles studio and I am mots grateful to him for his collaboration

 It was a real scoop for me.

29 - WINNERS AND LOSERS

If your main objective is to make money, her are some sobering reflections on who wins and who losers in the rat race to make a profit from music compositions and music performance.

The Winners

• Music Production Studios
• Post Production Mixing Studios
• Demo Artists
• Digital Distribution Companies such as Reverbnation and Tunecore
• YouTube Advertising Revenue
• Google Ads
• Google Video Ads
• Advertising Companies
• The Press - Advertisements
• Music Publishing Companies such as Sony
• Facebook Advertising
• Song Contest Organizers

The Losers


You - the budding  performing artist. musician, band, composer, songwriter.
You - who has invested time and money in Production and Promotion of your work.
The Online Digital Music Industry is flooded with talent and wannabe winners - but in reality the odds are stacked against them - if profit is their only motive - and fame. 

As I have indicated - if you are not a well known artist or composer with Big Label backing, you are likely to lose money rather than make money. This is reality in the music business today.


30 - SOME GOOD NEWS

You can create a name for a Sole Trader company for yourself and register it with the Inland Revenue as a self employed person.
If you make loses - providing that you are paying taxes on your private income or retirement pension - you can offset the loses and save taxes. It may be good for your credibility to have a brand name for your creative works.

31 -- THE VERY BEST OF LUCK TO EVERYONE.

Concentrate on the Market Segment that will bring you success - however big that may be to satisfy your ambitions.
My definition of success is - The fulfilment of your ambitions

As far as I am concerned - Success is Multi-Faceted - your life is not measured by success and failure - I hate that word failure - you can have setbacks and disappointments BUT if you Believe in Yourself and Respect Yourself - you will live a very happy life.

                                         Is that not what we all want ?


FURTHER READING - Scroll to the following articles

• STRATEGY FOR NEW MUSICALS

• DIGITAL MUSIC CONVERGENCE AS A PRODUCT MARKETING TOOL

• MUSIC COMPOSITION AS A HOBBY

• THE NOREPLY CULTURE

 

Copyright 2013 Eurekys Music
Eurekys is a Registered Trade Mark owned by Ray Williams

Raymond Williams MA MPhil MBA DIPM
ray.williams@btinternet.com

www.eurekys.blogspot.co.uk
www.reverbnation,com/eurekys


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