I just distributed my music through TuneCore - available soon in stores!

I just distributed my music through TuneCore - available soon in stores!

EVERYTIME - NEW BALLAD - RECORDED RICHARD NILES STUDIO LOS ANGELES CALIFORNIA

BUSINESS VISION - DIGITAL MUSIC CONVERGENCE AS A PRODUCT MARKETING TOOL

One business trend that is certain to continue to develop well into the 21st century is the increasing usage of the Internet and its impact on digital devices and on Marketing Strategies.

One of the key areas for more development is my view that the Music Industry will have to adapt to these changes at a more rapid rate than as at 2013.

The scope for the growth of Digital Online Music will remain very attractive but it will become less attractive in the decade ahead as a profit earner for the composer / artists / labels as consumers throughout the world and in particular the emerging markets will force price levels down or will refuse to pay anything for digital music downloads.

Therefore, the future lies with what I term - Convergent  Linked Product Marketing - CLPM.

Digital Music Sites will become vehicles for Joint Marketing Strategies.

Music downloads and internet sites will be free on demand linked to the Product offerings of various companies with enormous scope to reach customers Globally - with the emphasis on emerging markets in India, South East Asia, Latin America and Australia.

In return, it will be Advertising Revenue and Merchandising which will be the lifeblood of the music composer, artist, label in the future.  

This trend to using music as a marketing tool is still in its infancy. Google, facebook and YouTube are good examples of how they are trying to create revenue from digital online producers - but mainly for their benefit and little real value for the composer, artists and labels.

One online music offering had 800 millions hits and earned £13,000.

So, it is important that in future composers, artists and and  labels improve their marketing skills and that they are proactive in their search for marketing partners.

I recommend that they attend one of the highly informative Music Industry Seminars run by Helen Gammons Programme Director, Henley Business School, Greenland, Henley-on-Thames

I am sure that the investment will be worthwhile. 

All the Times 1000 companies should send delegates to these seminars and in the Workshop Sessions learn how to develop the know how and skills to use Music Linkage for Product Placement and Global Market Penetration.

Ray Williams MA MPhil MBA DIPM

EUREKYS MUSIC