MY PET HATES

 MY PET HATES AT THE MOMENT - RETAIL KIDOLOGY

DOES ANYONE FEEL LIKE ME ? Companies telling you what is good for you.

What a cheek.

SKY - YOU WILL NOT WANT TO MISS THESE.....How do they know ?

BBC.......GO TO BBC iPLAYER. YOU HAVE TO SEE THESE....Why ?

JOHN LEWIS......WE HAVE SELECTED THESE PRODUCTS FOR YOU..... I did not ask you to do this.

LAITHWAITES.....THESE WINES ARE TOO GOOD TO MISS.....How do I know anything about these unknowm labels ?

CUNARD.......CRUISES SPECIALLY SELECTED FOR YOU - When did I ask you to do this for me?

LONDON MINT......A GREAT NEW COIN FOR YOU. BUY NOW - Yerh and pay Post and package of £5 ( which costs you about 75p on conract )

AND THE REGULAR KIDOLOGY.....

Product Cost £1 per unit

Threble this cost by x 3 for retail price giving good margin of profit = £3

Now inflate this price by £3. = £6

Offer the consumer a bargain of £2 ( discount of 33.3% )

Company gets £4 Gross  profit

Guess what ?

The company makes MORE MONEY.

You think you have got a bargain.

REALLY ?

Now consider Promotions as follows...

You see a notice in large letters .....50% off.

Then you notice the word in small print......UP TO.

Now note most of the goods are only 30% off.

Have you fallen for the Points gimmick ?

Each point is worth a fraction of a Penny.

SALE - Watch this one. They are products brought in for the Sale.

Is the quality good ?

Are all the products in the SALE ?

Oh and what about selling you extra maintenance coverage on your new TV Computer iPhone  ?

You are protected by the Sale of Goods Act for 6 years against faulty goods. You do not need their expensive maintenance contracts.

Watch out for the same gimmick for your Water supply,

Let the Buyer beware .....you can say that again.

Sent from my iPad