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Tuesday 3 September 2013

CHASING YOUR DREAM IN THE TRADITIONAL MUSIC PUBLISHING INDUSTRY

CHASING DREAMS IN THE TRADITIONAL MUSIC INDUSTRY


Probably the best advice that I can give to a budding talented.Composer of music - be their genre Classical or Pop is this -
DO NOT WASTE YOUR TIME AND EFFORT on trying to break into the Traditional Music Publishing Industry.

WHY ?

The traditional Music Publishing Industry is like trying to break into  Fort Knox Bullion  Gold storage in the USA  Impossible.
If you research the Music Publishers Association List of Members, you will note that 95% of the its Members state - Unsolicited songs not accepted. They will dump your Demo recordings into the nearest bin. They will not even provide you with a polite letter of rejection. They receive so many offers that they are now arrogant, impolite and oblivious to new talent and the hopes of so many people.
How do you get solicited ? Heaven knows ! Forget them. Do not waste your time on them. Perhaps one day, they will need new talent.

If you contact all the leading Music Publishers - I have done so in the UK and the USA - you will not get a reply. They cannot be bothered to consider new talent except from leading existing stars and winners of the X Factor ! So, I am afraid that you will banging your head against a brick wall.

You may decide to join BASCA - The British Academy of Songwriters and Composers. BASCA is very good at offering Workshops and advice and guidance. They are useful for informing the budding composer about Competitions and high profile functions and lots of help on contracts and legal matters. However, I have found BASCA not forthcoming with introductions to people who could consider or listen to your new compositions. So, do not count on BASCA to open doors for you..

Another route that is unlikely to bear fruit is to contact the Agents of leading artists in the Music Industry.
You will be wasting your time. They are like the R & B departments of the major Music Publishers - so inundated with talent, that they can be ruthless in their attitude of contempt to new talent.

Most of the leading artists today in 2013 have websites where you can post a message. They also use the social sites such as Twitter, Facebook, Google and others. I have found that I never get a reply from any of these routes. A waste of time.

You may decide that the best route to promote  your music is to send your CDs to all the major Radio Stations. Wrong.  You will enter the world of catch 22 - most will only play music which is available in music retailers - the traditional shops ( which are. in decline.)  Even if your music is available from all the online distribution sites such as - iTunes, Amazon, Virgin Megastores, Google Play, Spotify and others, they will not play your music. The online music sites are expanding at a rapid rate !

So, with all this doom and gloom, how can you succeed in the Music Industry ?
The answer is - Concentrate your resources on the Online Digital Music Distribution and Promotion sites.
Give the Traditional Routes a big miss.

For guidance on how to use Online Marketing Techniques, see my article -

THE ONLINE MUSIC REVOLUTION IN THE 21ST CENTURY.


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